BØRNEULYKKESFONDEN I CSR CAMPAIGNS

ÅRETS REFLEKSDAG is a reflector campaign, targeting vulnerable road users.

MARENGDELUXE designed & illustrated the campaign – the hero ‘REFLEKSMANDEN’ helps people being safe in traffic.
The reflector campaign has over the last 5 years become a tradition – every year in October the campaign reminds people of the importance of reflectors on clothing and bikes etc.

The campaign won the AWARD Excellence in Road Safety Award 2016

Awareness of the campaign has grown to 33% in five years.

 

The campaign has many initiatives …
Teaching materials – for parents and teachers.

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For further information Henriette Nolsøe +45 2191 8067

Client: Børneulykkesfonden

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Information Film made for Børneulykkesfonden & Sikkerhedsrådet.
5 tips on how to ensure safety on the trampolin for children.
Shown in cinemas, TV & online

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WINTER VERSION of the information film ‘Pack the car safely’, made to ensure safe packaging of the car – when going on holiday.

SUMMER VERSION of the information film ‘Pack the car safely’,  made to ensure safe packaging of the car – when going on holiday.

For further information Henriette Nolsøe +45 2191 8067

Client: Børneulykkesfonden & SOS

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Campaign on multiple digital and analog platforms. The campaign is teaching children how to be safe in the sun.

The ‘SOLSIKKER‘ campaign aim to make more children and adults aware of the importance of protecting themselves from the sun’s strong rays with sunscreen & follow the official sun advives.

The campaign will encourage the child to be the hero in the sun – saving family and friends from getting sunburned.

The ‘SOLSIKKER‘ campaign is turning to kindergartens throughout the country and the ambition is to have incorporated learning about sunscreen in the institution in a fun way – in order to reduce sun damage.

In addition to the overall animated ‘SOLSIKKER‘-film – the campaign consists of a box for the kindergartens,

games, suncreme, pixibook, posters, info and games book, sticker, sunflower seeds + a beach ball.

All things that educators can use to teach and play with the kids.

Examples from the pixi book Sille Solhat:

 

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See more here SOLSIKKER

 

For further information Henriette Nolsøe +45 2191 8067

Client: Børneulykkesfonden & Derma

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Information film made to inform and enhance bicycklist’s safety at intersections in connection with trucks (and cars)

For further information Henriette Nolsøe +45 2191 8067

Client: Børneulykkesfonden

Educational materials for kindergartens.
– the campaign is designed to teach children about fire safety in a fun & creative way.

For further information Henriette Nolsøe +45 2191 8067

Client: Børneulykkesfonden, CODAN & KØBENHAVNS BRANDVÆSEN

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-Elements from the campaign:

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LÆRINGSPLANCHER

-themes posters

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For further information Henriette Nolsøe +45 2191 8067

Client: Børneulykkesfonden, CODAN & KØBENHAVNS BRANDVÆSEN

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