ÅRETS REFLEKSDAG is a reflector campaign, targeting vulnerable road users.
MARENGDELUXE designed & illustrated the campaign – the hero ‘REFLEKSMANDEN’ helps people being safe in traffic.
The reflector campaign has over the last 5 years become a tradition – every year in October the campaign reminds people of the importance of reflectors on clothing and bikes etc.
The campaign won the AWARD Excellence in Road Safety Award 2016
Awareness of the campaign has grown to 33% in five years.
The campaign is an important part of the insurance company CODAN’s CSR profile.
The campaign has many initiatives …
Teaching materials – for parents and teachers.
Volunteers shares reflectors on the annual reflector’s day – every year in the end of October.
The annual race – children and adults run in the evening, a dark October evening with reflectors on their clothing.
Every year Børneulykkesfonden measure the impact of the campaign.
Client: Børneulykkesfonden & CODAN